What are you driving right now? Are your hands wrapped around the steering wheel of a luxury car rental? If not, why not? Classic and exotic car hire is where the proverbial ‘at’ is right now and the diminishing economy [yes, I realise we are all tired of hearing about this] is very much to thank for the resurgence of this once unpopular business model.

Picture yourself roaring around the corners and slipstreaming through the tail-ends of other vehicles in your bright-orange Murcielago. You pull up on the handbrake and time slows down as your drift, effortlessly into the next curve of the road. As you sink into the plush leather seating, you feel as if you are as much a part of the car as the engine itself. All this power can be yours for only 2000 Euros or 3000 Dollars per day.

Welcome to the crazy world of exotic, luxury car rentals or rarefied rental exotica. Whatever you choose to call it, it’s worth your while. This is a highly competitive market and is well worth in excess of twenty billion dollars per year. Not everyone is allowed a piece of this delicious pie, but if you have the money, there is a great chance that you could be riding the highways in your lightning-fast chariot.

Luxury car rental outlets tend to price their rentals as such: One percent of the total car price equates to a day’s rental for said vehicle. Therefore the latest Ferrari which retails for roughly a million to a million and a half dollars can will set you back 1000 to 1,500 dollars per day. Quite the bargain when you consider what the alternatives are.

For most, a rental car gets you from one point to the next. Yet for big, upper-echelon car rental firms in Germany, these sort of rentals occur on a daily basis. The car market in Germany is unlike what other areas of the world are used to. Every citizen has that essential need for speed and it is this thirst for automotive passion that compels luxury car hire firms, to rent only the best the world has to offer. Every gadget you could ever wish for are in these beauties. GPS, MP3 Audio, true surround sound and voice-guided navigation all come standard in these formidable automobiles. For example, luxury car rental in South Africa consider these options an extravagance just by having them in a standard four-door GTI.

The top car reservation firms act not unlike a fully-fledged bespoke service. Your every need will be catered for, as soon as your credit card checks out that is. You will not have to wade through queues to rent these, nor will you have to drop the car off once your journey is complete. Many also offer a 24-hour reservation line, letting your rent at anytime of the day. Those at the top of the food chain do not keep normal hours.

Many of these rentals actually come in the form of a high-end gift certificate. Consider that, instead of a vacation to Europe or a top end Plasma TV, you could rather give your loved one a virtual Lotus Spyder voucher or a weekend pass in the latest Porsche. Another fact to consider, most car rental establishments do not loan their beauties out for a test drive, the only way to experience the true pleasure of a supercar, would be to rent it out first.

Over the festive season and new years, treat yourself to a well deserved break behind the wheel of an exotic car hire. There are a million reasons why you should not, but only one reason why you should. You deserve it.