Toyota Motor Corporation has set 2.05 million yen starting price ($20,750) in Japan for its third-generation, 2010 Toyota Prius, putting it on par with the newly released Honda Insight, according to Automotive News. That's considerably less than originally planned and could signal an upcoming price war when the car goes on sale in the U.S. on May 18th.
Originally, Toyota's revised Prius was expected to fall in around the $24,000 range, which is roughly what the current model with a similar amount of equipment costs. The report said that a newer, cheaper Prius would prove a tough rival to the Insight, as the Prius gets better mileage, is faster, and is also larger and has more room inside.
Originally, Toyota's revised Prius was expected to fall in around the $24,000 range, which is roughly what the current model with a similar amount of equipment costs. The report said that a newer, cheaper Prius would prove a tough rival to the Insight, as the Prius gets better mileage, is faster, and is also larger and has more room inside.
it's nice to see Toyota puts his price down for his new one...but i don't think it will help to increase the co.sales.